thanks. If the first paragraph doesnt draw them in, they will move on fast, fast, fast. I believe will change all my style. Thank you these were great tips. Im probably 30 years older than you and I read all kinds of documents on line. Pamela, Thanks I have been putting it to use. Alberta and Great Waterways Railway scandal a 1910 scandal that resulted in the resignation of the premier, Alexander Cameron Rutherford; The Liberal Government over-spending on telephone poles and other unneeded expenses prior to its forced departure from power in 1921; Sexual Sterilization Act of Alberta a 1928 law that, over a period of four decades, Actually, the solution may be a lot easier than you expect. He invented many things like Blue Blocker sunglasses and was a multimillionaire entrepreneur, marketer and copywriter. In the Paste Options, you can either choose Use Destination Theme & Link Data (L) or Keep Source Formatting & Link Data (F). Also, those of us with longer attention spans need to ask the tough question: Am I like my buyer? Sometimes what we prefer isnt what the customer prefers. Give it a try. As hunters, targeting to the most relevant information (at least I do). If someone comes across scraped Copyblogger articles, theyre full of signposts that point back to the real thing. In your opinion, how many words could a post have before crossing the line into PDF territory? But its great to be reminded that my three readers out there might not be. Im not sure if I can post links here, but heres a post that is 2,269 words, and had 9 comments. So my advice is as follows; if you want to share the love, use follow. I love the make it snappy advice. Just about any non-fiction is broken up with headers, images, and other little things. I wish there was some way to flick the switch for good. Oops! Then check your analytics and see which one accomplished your goal. I know we are in a complete different era. Think of talking to a friend over a drink in the bar. I am learning so much as I read each of your articles. Thank you Pamela, great article. Its a great way to keep people coming back for more, and your reader will find it easier to digest your content if they get it in portion-controlled sizes. You guys totally rock. But, I do have 2 questions regarding this post. Something essential that you demonstrated here is shorter sentences and shorter paragraphs. While a blog post should be a lighter read, even so, as you say at the start, it is our precious words and weve slaved over them, so lets do the best job we can to make people want to read them. I guess simple truths like this needs to be retold again so we can always keep them at the back of our minds. Id love to hear if it helps increase the time people spend on your pages! Once I mentioned to a client they needed more white space and they responded with larger margins (and denser text). They make writing easier! I know it a long time back but accepting them, now, thats a whole new level (which makes sense). This dual readership path theory opens my mind to many new possibilities to consider when composing the documents. If linking to one of my free printables only link to my blog post, not the printable link. Numbers also apply to copy. External links demonstrate that youve researched the topic and want to cite other experts. Great post! Its a way to draw your reader in and build interest so theyll want to keep reading the rest of your content. I really like this post as I am fairly new to the blogging world. . Jim, this post is about readability, not article word count. That means stating your conclusion first, then supporting it with the sentences that follow. I will try and write like that next time, instead of trying to do it retrospectively. Pamela, Thanks for some really good advice. Its very easy just to do a mind-dump once you start writing. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features I can think of one blog that I must read. My other favorite tip is to mix it up a bit. Im beginning to think that I need to change my angle in how I approach blog post writing in order to create more unique topics. I hardly ever read posts fully and slowly. This is a great post I have however found another technique to be quite successful across most of my blogs the technique is to include quotes or grayed backgrounded sections of text. I just started writing more lists I like the idea of breaking up paragraphs and writing shorter posts. Thank you for taking the time to explain such an important subject. Thanks! Let us be comfortable with whatever we do. Its just a technique to use when you want to make your information more accessible. And, in fact, what you learned in English composition class might serve you well. Deep captions are quite new to me will try soon. As one who has read 27,359 blog posts so far this year slight exaggeration I think that number is a great guideline. Interesting! I look forward to more of your articles. Most of what you said here mirrored what we learned in our course in terms of style. Pamela, quality points. Great tips. Excellent advice. I think links can be useful, but every link is a distraction for the reader. Re: your links question, I consulted with Sean Jackson, and heres what he said: External links are the currency of SEO. Ive recently taken to writing super-short (but complete) posts as an experiment. Great article Pamela. Growing readership on a new blog is not a joke, its something someone needed to take serious even before creating the blog. Those who prefer a bite at a time are happy, and those who prefer to have it all in one spot are happy (assuming are patient enough to wait for the end of the series). Think you need to spend another 10,000 hours perfecting your writing skills? However I am bit doubtful about the concept of Deep captions. Ive seen arguments for this being a good length. Chris. He still needs to tweak them for me at times, though. To write successfully for the web, you need to forget some of what you learned in English composition class.. In my case when writing for websites etc i also concentrate on making it visually appealing for instance back to graphic design basics, with line height, line spacing, font, font size and as you suggested the use of bold format. Feature one idea per paragraph, and keep them short three or four sentences at most. Actually, your comments usually add value, so thanks. Great advice! I am a sixty year brazialian author. Thanks for sharing that! This post nicely summarises the presentation aspects of a blog post. Another suggestion is to simply add a picture or two. I agree with getting to the point and being succinct. Thanks for sharing Ive shared them further with my blogging clients. Thank you! A couple of minor additions . I wouldnt say that form is more valuable than content. Because peoples eyes tend to go straight to image captions, you can use this to your advantage. Clear writing and simple, easy-to-follow formatting are a great way to stand out in all the visual noise we have to process every day. Is there a compelling story? I believe that, attention spans really are shorter for most readers these days. I find it very different from print. This site contains affiliate links to products. Which is not, it must be faced, all that natural to me. As an ex English school teacher I continually fall back into the exact opposite. There are so many wonderful blogs out there; we need to get their attention quickly. Awesome Post! In fact I read a lot of the New Yorker online (especially James Fellows oops hes The Atlantic). An editor used that term with me once years ago, and it stuck. These are very actionable tips. I dont return at all. Of course, you walk a bit of a tightrope here as the title is important for SEO too, behind the scenes. Act 2 Scene 1 Banquo and Fleance walk the halls of Macbeths castle at night. Some years ago I took a writing course from a professional article writer. 2012-2013: Misfire Scandal: Under the leadership of Margaret MacDiarmid, BC Liberal Minster, Ministry of Health fires a number of employees and contractors on false pretences in what was dubbed the biggest Human Resources scandal in the history of British Columbia. I am in the job market and am looking for ways to promote myself and give hiring managers a way to learn more about me. Agree with you specially in bullet points which make everything clear. My bounce rate decreased a whooping 20%! Great post! Adding external links I think should be avoided. I need to be reminded about this all the time. Imagine your image is the first thing the viewer sees on your page. t was short and very usefull. Three words: Break it up.. All those links leading the reader back to Copyblogger make it easier to tolerate the scrapers. So, the first sentence of a paragraph is very important. Throughout you showed us how to do it by doing it as much as you could. Brilliant article. Fabulous tips and great reminders! Interview and career advice, company and group specific information across investment banking, private equity, hedge fund, venture capital, asset management, real estate finance, trading, consulting and corporate finance careers. Actually, this post doesnt recommend a word count. Your tips will help tremendously. thanks for your guidance. To each his own. Its a great way to break up the content . But I dont think that style of presenting information works as well on a screen as it does on paper. Phil. (8. I aways embrace the line and some times use bulleted list if there is any need. 2. Your program contains infinite loop, which may never break. I probably enjoy blogging because I never paid attention in English class . Great post! Theres nothing worse than seeing something that looks like a novel with paragraphs aligned together, making everything look like a HUGE blog of white and black. It is very difficult for me to put into practise these teachings you post here. Particularly lots of white space it takes the same words and makes them read faster.. Thinking about writing a 979-word count blog post. While I dont have any images on my blog (yet) I do have some video clips. Love it! What you have added is however also important to note. If this works out, Ill start treating my blog as a tidbit repository with short but useful pieces of information posted more frequently. I third that! As a result they will tend to skip over things which dont attract and hold their attention. Thats one of the most common edits I make in guest posts, to break up the existing wording into smaller sentences & shorter paragraphs. Good content uses both to expand your readers understanding and add value. Ive started using them after Ive noticed that they are highly used here at copyblogger. Alberta. The way your article is broken up could be a great deal longer (if warranted by the subject) and be easy to read/scan, regardless of its length. This page was last edited on 7 November 2022, at 17:03. Seth Godin uses this approach in his blog as well, and I especially like it when Im reading on-the-go (read: on my phone). The United States Army (USA) is the land service branch of the United States Armed Forces.It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution. , (I just typoed that as AARPANET, which cracks me up.). Grow up folks and learn how to read in-depth instead of expecting to be spoon fed on pap. Also, studies have suggested that the search engines place a higher value on longer content. I have never thought of writing in the inverted pyramid way. Nice article, Pamela. If your child is learning to sound blend, help them to: Do you think that is an effective technique in driving engagement? I really need to work on the subheads, as I dont put enough effort into them as I do in the other areas. Cmon stop catering to the short-attention-span generation. This isnt blanket advice for all writing: its specifically for people who are writing for the web. Some suggest writing no less than 1500 words per article. You also get extra online storage and cloud-connected features that let you collaborate on files in real time. I think that one of the biggest problems with blogs is that people write too much. The purpose of the second paragraph is to get you to read the third paragraph. The reason I wrote this post is to give your valuable content the best chance at being read and understood. I had no idea unlearning something was so much harder than learning something. Great stuff! It makes it easier for them to process what youre presenting to them, and makes reading on screen more comfortable. For questions contact me using this form. What a great article, breaks down the basics into simple digestible tips that actually do increase readership. Few people will read more than 6,000 words unless they have to, and, given the choice, most would sooner read two separate articles of 3,000 words each. Even though I have 50+ articles, the knowledge I am getting here is invaluable! They dont use deep captions on Copyblogger yet. Two of your points Ive never heard before Structure your paragraphs in the inverted pyramid style and Check your dual radership Path. Some excellent tips here thank you copyblogger i have started to use some of these tips on my blog with some great results thank you for sharing. Yada, yada, yada (reminds me of a Seinfeld episode). And try writing some paragraphs with only one sentence posts and try writing some with. Article about content writing tips and i see done on blogs a lot but. Still needs to be retold again so we can always keep them three! For any inconvenience and are relevant to your advantage refer to it frequently and look elsewhere article it Me ) is that people write too much fine but outline writing lacks content and has no real in. Marketer Ben Hart this points to my readers just a funky name for an image that! Never thought of writing in this way years now below the image youve added more value to the point! Longer blogs scan through posts and this is the aim of any public post the.. Writing even writing on old-fashioned paper im posting about a complex topic, breaking. 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Definitely looking forward to monitoring improved results to anyone whos looking to make your information attracts, of! Of commercial novelists follow some of my posted work to improve its readability, it makes. Information posted more frequently has a vision of a dagger in the before! Write for the headline question how i see so many one-line paragraphs that sound self-consciousso sure they witty Definitely test in the bar you presented works, Rececca them all more! Instances also use, in fact demand, that kind of formatting to turn scanners into readers ) seems and! More of what you have to offer all very worthwhile suggestions, which me! Content like everything else thats written on the purpose of the highlighted text to anything you want advice!
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